(An Autonomous Organization of the Ministry of Commerce & Industry – Govt of India.)
(An Autonomous Organization of the Ministry of Commerce & Industry – Govt of India.)
John Mano Raj.S holds Ph.D in Rural Marketing, MBA in Marketing and an under Bachelors Degree in Engineering. Currently serving as Professor (Marketing) at Indian Institute of Plantation Management Bengaluru. He has 29 years of Post Graduate teaching experience with a blend of administrative and industry experience through organizing and conducting training, MDPs, research and consultancy works. Designed and conducted several training programmes for the stakeholders in Agri. / Horticulture, plantation sector and Commodity Boards. Few corporate benefited out of MDP includes ARIAS – World Bank project- Assam, Andrew Yule Tea Co., Tata Coffee Ltd., Amalgamated Plantations Pvt. Ltd., Kannan Devan Hill Plantations, Parry Agro, Indo American Hybrid Seeds, Rasi Seeds, Shriram Bio Seeds, KASMB, etc. Trained Horticulture department officials in various state government including Karnataka, Andhra Pradesh, Assam, etc. Carried out research and consultancy projects funded by various agencies such as Ministry of Commerce and Industry, Spices Board , Ministry of Consumer Affairs and ICSSR, Ministry of HRD, New Delhi. Published several research papers in refereed journals, few chapters in books and participated in several international conferences and presented papers. His research paper on “Branding of Green Tea Leaves : A Disruptive Innovation” selected for presentation and presented at The World Bank, Washington DC, USA. He has received the “Best Teacher in Marketing Management” award from national Leadership Awards in 2015.
PhD Guidance :
Under his direct supervision, 6 Scholars awarded for PhD, 1: submitted, 1: Currently pursuing Ph.D.
Publications:
Prof. John Mano Raj teaches the core courses of Marketing and Electives that include Product & Brand Management, Agri Input Marketing, Consumer Behaviour. He has about 29 years of Post Graduate teaching experience.
Consultancy Projects:
Ongoing Project/s:
Completed Projects:
Selected MDPs Organized:
Sl. No | Programme title | Target Audience | Place |
1 | Agribusiness & Marketing | Agricultural Development Officers of Assam State, Sponsored by ARIAS, World Bank Project. | Bangalore |
2 | Marketing of Agricultural Produce: Opportunities and Strategies | AGMs of KSAMB | Bangalore |
3 | Marketing & Branding of Agricultural Goods | FPOs, Members and Office Bearers | Mysore |
4 | Marketing & Branding of Agricultural Goods | FPOs, Members and Office Bearers | Kolar |
5 | Marketing & Branding of Agricultural Goods | Horti. Dept Officials of Andhra Pradesh | Guntur |
6 | Branding of Agricultural Commodities, Rural marketing & Rural Transformation | Professors across India, AICTE Sponsored | Bangalore |
7 | Agri-Business and Rural Transformation | State Heads of Agri., Horti. Fisheries, Dept. Govt of Assam, Sponsored by ARIAS, World Bank Project | Guwahati |
8 | MDP on Tea Estate Management: Emerging Challenges and Strategies | Estate Managers of APPL, Andrew Yule, KDHP, Poabs | Jorhat, Tejpur, Bangalore |
9 | Channel Design and Management: A Strategy for Building Partnership in Seed Industry | Marketing/Sales Team of Indo American Hybrid Seeds | Bangalore |
10 | Channel Design and Management: A Strategy for Building Partnership in Seed Industry | Marketing/Sales Team of Bio Seeds | Bangalore |
11 | Channel Design and Management: A Strategy for Building Partnership in Seed Industry | Marketing/Sales Team of Rasi Seeds | Bangalore |
12 | 45 Days Professional Certified Course on Tea Estate Management (PCP:TEM) | Graduates with 5 years of experience | Jorhat, Assam |
13 | Strategic Business Development for Small Rubber Growers | Rubber Board Officials, RPS Members and Small Growers | Kottarakara, Kerala |
14 | Branding of Green Tea Leaves and Marketing Strategy for STGs | Small Tea Growers (STGs) | Jorhat, Tinsukia, Sivsagar, Nilgris |
15 | Effective Estate Management for Corporate Tea Managers | Tea Corporates | Darjeeling, Dooars and Terai. |
16 | Marketing Opportunities to Small Coffee Growers | Coffee Growers | Coorg, Gudalure, Yercaud and North East |
17 | Promotion of Growers’ Collectives for Marketing of Coffee | Coffee Growers | Waynad, Madikkeri, Shillong, Palani Hills |
18 | Marketing Opportunities to Small Tea Growers | Small Tea Growers (STGs) | Siliguri, Jelpaiguri, Coonoor and Kotagiri |
19 | Coffee Marketing Strategies for women SHGs | SHGs | Coorg |
20 | Interpersonal Communication for High Performance | Senior administrators of Coffee Board, Tea Board, Spices Board, and Rubber Board. | Bangalore |
21 | Interpersonal Communication for High Performance | Tea Estate Managers | Nilgris, Waynad, Valparai, Sivsagar, Dibrugar, Tinsukia, Doars, Terai, |
22 | Human Process Reengineering | Tata Coffee | Bangalore |
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