Dr. Anuj Sharma is working as Professor in the area of Marketing & International Business. He has done Masters in International Business Management and PhD in Management. He has more than 23 years of teaching experience at post graduate level at various University departments and institutes.

He has conducted more than 30 Management Development Programs (MDP) in the area of International Business across all parts of the country. This includes both open and in company programs for reputed government organization like State Trading Corporation (STC), PEC Limited, Handloom and Handicraft Export Corporation (HHEC) and private organizations like Godfrey Phillips India Limited. In association with Federation of Indian Exporters Organisations (FIEO), as Program Director, he has successfully completed seven batches of part time Diploma in Foreign Trade (DFT) for working executives. He has been instrumental in forging relationship with many corporate, embassies and public sector enterprises.

His current areas of interest are international marketing, international trade operations, foreign trade policy, free trade agreements (FTAs), sector specific export strategies and management education. He has presented papers and chaired sessions at various national and international conferences. He has also written case studies and research papers in various national and international journals of repute and also completed consultancy assignments for organizations like NEHDDC and PEC Limited. He has also recently completed a research project “UNIQUE” funded by European Union. He currently holds the position of Convenor – Students’ Affair, Convenor – Core Committee for Leadership Talks and Convenor – ICT, Website and Online Media at Indian Institute of Plantation Management.

Area of Interest and Research

• Globalization
• International Business
• International Marketing Strategies
• International Trade Policy
• International Trade Operations
• Doing Business in Emerging Countries
• Sectoral Strategies for Exports
• Management Education during COVID

RESEARCH PAPERS AND WORKING PAPERS

1. Bajaj, P., & Sharma, A. (2022). Factors Determining Utilization of Free Trade Agreements by Indian Textile and Clothing Companies: A Conceptual Framework Model. Paradigm: A Management Research Journal. https://doi.org/10.1177/09718907221102651
2. Bajaj, P., & Sharma, A. (2022). Trade Diversion and Trade Creation under ASEAN-India Free Trade Agreement (AIFTA): A Study of Textile and Clothing Sector using Partial Equilibrium Model. Gitam Journal of Management. Vol. 20 No. 1, pp. 53-84
3. Parul Bajaj, & Anuj Sharma. (2022). Awareness and Utilization of Free Trade Agreements amongst the Textile and Clothing Export Firms of India. Management Insight, 18(1), 25-34. Retrieved from https://journals.smsvaranasi.com/index.php/managementinsight/article/view/1223
4. Singh, A., & Sharma, A. (2021). Acceptance of MOOCs as an alternative for internship for management students during COVID-19 pandemic: an Indian perspective. International Journal of Educational Management. https://doi.org/10.1108/IJEM-03-2021-0085
5. Sharma, A. (2020). Collective Ownership: An Expo Mart for the Exporter by the Exporter, International Journal Human Resources Development and Management, 2021 Vol.21 No.2/3, pp.116 – 128 DOI: 10.1504/IJHRDM.2021.116937
6. Bajaj, P., and Sharma, A. (2019). India’s Textile and Clothing Trade with ASEAN: Emerging Trends and Structure. Jaipuria International Journal of Management Research, Volume 5, Issue 2
7. Bajaj, P., and Sharma, A. (2016). India’s Textile and garment exports to ASEAN: A Preliminary analysis at HS 6 level. PRERANA Journal of Management Thought and Practice, Volume: 8 Issue: 2
8. Bajaj, P., and Sharma, A. (2016). Impact of ASEAN India Free Trade Agreement (AIFTA) on India’s HS-85 (Electrical Goods) Exports. Jaipuria International Journal of Management Research. Volume 2, Issue 2
9. Bajaj, P., and Sharma, A. (2015), ASEAN-India Free Trade Agreement: Issues & Contentions, SCMS Journal of Indian Management, Volume XII Number 4.
10. Sharma, A., and Varma, A. (2012), Competitiveness of Leather and Leather Product Exports: A Case of Kanpur Cluster, Foreign Trade Review, VOL. XLVI JANUARY-MARCH 2012 NO. 4.
11. Sharma, A. (2008), Gems and Jewelry Exports from India – Challenges Ahead, South Asian Business Review, Vol1, Issue 1.

RESEARCH IN PROGRESS

• Internationalization of MSMEs with special reference to India
• Hydrogen Vehicles

CASE REPOSITORY AND PUBLICATIONS

• Sharma, A. (2019), Building Brand Through B2B Route—Del Monte in India, South Asian Journal of Business and Management Cases, VOL 8 No.2, pp. 215-227, Sage Publications, DOI: 10.1177/2277977919842477
• Sharma, A., Bajaj, P. (2018) Taj Hotels, palaces and resorts: The Road Ahead, Emerging Markets Case Studies Collection, VOL. 8 NO. 3, pp. 1-21, © Emerald Publishing Limited, DOI 10.1108/EEMCS-01-2018-0001,
• Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster, The Case Centre (Formerly ECCH), Reference no. 815-026-1, 2015
• Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 815-026-8, 2015
• Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa, The Case Centre (Formerly ECCH), Reference No. 314-326-1, 2014
• Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 314-326-8, 2014
• Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion, The Case Centre (Formerly ECCH), Reference no. 814-081-1, 2015
• Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 814-081-8, 2015
• Sharma, A., Karwa, P., Dey, A.K. (2012), Buyer-Seller Relationship – Challenge in Export Marketing for The Handicrafts and Handlooms Export Corporation (HHEC), Emerging Markets Case Studies Collection, March 2012, DOI 10.1108/20450621211214469, VOL. 2 NO. 1 2012, pp. 1-11, Emerald Group Publishing Limited

ARTICLES IN NEWSPAPERS AND MAGAZINE

• Published editorial in Hindustan Hindi Daily on 27th May 2020 https://www.livehindustan.com/blog/story-hindustan-opinion-column-27-may-2020-3240171.html
• Published article in The Times of India newspaper on topic “Vocal for Local-Challenges Ahead” dated 7 June 2020
• Published article in India Today Magazine on topic “Made in India, Made for the World – Reviving India’s Export” dated 6th July 2020
• Published article in Business World on 9th July 2020 http://www.businessworld.in/article/Boycott-China-Are-We-Ready-/09-07-2020-295698/
• Published views in Perspective column of Trade Promotion Council of India on 12th August 2020 https://ibt.tpci.in/blogs/iot-ai-automation-can-be-lucrative-for-indian-manufacturing-smes/
• Published article in Business World on 16th November 2020 http://www.businessworld.in/article/Will-Indo-US-Economic-Ties-improve-under-Biden-Presidency-/16-11-2020-343056/
• Published article in The Hindu Business Line on 2 Dec 2020 https://www.thehindubusinessline.com/opinion/why-it-is-better-to-be-in-than-out-of-rcep/article33223852.ece
• Published article in The Hindu Business Line on 22 January 2021 https://www.thehindubusinessline.com/opinion/why-demand-for-guaranteed-msp-is-justified/article33628209.ece
• Published article in The Hindu Business Line on 13 March 2021 https://www.thehindubusinessline.com/opinion/how-to-make-india-a-global-export-hub/article34054913.ece?utm_source=print%20article&utm_medium=qrcode
• Published views in Perspective column of Trade Promotion Council of India on 10th May 2021 https://www.tpci.in/indiabusinesstrade/blogs/transforming-india-into-a-major-defence-export-power/
• Published article in Business World on 12th June 2021 https://www.businessworld.in/article/Sign-FTA-With-UK-To-Counter-China-s-Might/12-06-2021-392944
• Published article in Business World on 24 July 2021 http://www.businessworld.in/article/-Queen-s-Gambit-and-the-Management-Lessons-A-Perspective/24-07-2021-397870/
• Published article in Business World on 6 May 2022 https://www.businessworld.in/article/India-Crosses-400-Bn-Exports-Measures-Required-To-Sustain-High-Growth-/06-05-2022-427835/

ACADEMIC GUIDANCE

BOOKS, CHAPTERS AND TECHNICAL REPORTS

 Book Chapter-

• Sharma, A., Mahrotra, S. (2012), International Trade Operations of Handicrafts and Handlooms Export Corporation of India” Capacity Building for Organizational Transformation by Bloomsbury, ISBN 978-93-82563-41-9

CONFERENCE, SEMINAR PAPER AND PRESENTATIONS

RESEARCH FUNDING AND CONSULTING

• Member of team on Consultancy Project for NEHDDC to develop a plan for its revival in August – Dec 2011.
• Headed a consultancy assignment on Customer Satisfaction of Associates of PEC Ltd in 2014-15.
• Undertaken a joint project with FH Johanneum University, Graz on project titled “University Quality Exchange (UNIQUE)” on promotion of higher education being funded by Erasmus Mundus. This project involved institutes from eight countries from October 2013 – Dec 2016
• Completed a research project “India-Latin America Trade and Logistics: Policy Suggestions for Addressing Shipping, Warehousing and Container-related Constrains” funded by Centre of Regional Trade (CRT), Ministry of Commerce, Govt. of India in Dec 2021.

MDP SESSIONS, WORKSHOPS AND TECHNICAL LECTURES

• In last 10 years conducted 27 Management Development Programs (MDP) and 7 six months executive programs in the area of International Business and Marketing across all parts of India. This includes both open and in-company programs for reputed government organization like State Trading Corporation (STC), PEC, Handloom and Handicraft Export Corporation (HHEC), Federation of Indian Exporters Organization (FIEO), BSES Yamuna Power Ltd and private organizations like GPI.

• *State Trading Corporation (STC), a four-star trading house has been in international trade for over six decades.
• **Handloom & Handicraft Export Corporation (HHEC) has been working under the aegis of Ministry of textiles, Government of India. HHEC has been nurturing Indian craftsmanship since five decades of undertaking this creative endeavour.
• ***Godfrey Phillips India Ltd. (GPI) is a tobacco manufacturer headquartered in India. The Company was originally established as “Godfrey Philips Ltd.” in London in 1844.
• ****PEC Ltd is a premier trading company of India
• *****Federation of Indian Export Organisations (FIEO) is the apex trade promotion organisation in India set up by the Ministry of Commerce, Government of India and private trade and industry in 1965. The organisation is responsible for representing and assisting Indian entrepreneurs and exporters in foreign markets

INTERNATIONAL TEACHING ASSIGNMENT

1. Taught International Business Management course at Global College International, Kathmandu, Nepal in June – July 2017
2. Delivered lecture on Political Economy of India’s Trade Policy at Newcastle Business School, Northumbria University, Newcastle, UK in Jan 2021
3. Taught International Marketing course at Leonard De Venci University, Paris, France in March-April 2021
4. Taught International Marketing course at Leonard De Venci University, Paris, France in March-April 2022

TEACHING ASSIGNMENT AT INDIAN INSTITUTE OF FOREIGN TRADE (IIFT)

1. Taught International Marketing course at Executive Post Graduate Diploma in International Business (EPGDIB), IIFT 2022-23
2. Taught International Marketing course at Certificate Program in Export Import Management (CPEIM), IIFT 2022-23

1. Completed Ph.D. in Management on Topic “Impact of Trade Related Intellectual Property Rights (TRIPS) on Indian Pharmaceutical Industry from Dr. B.R. Ambedkar University, Agra, Uttar Pradesh, India in 2006.
2. Completed Master in International Business Management from Aligarh Muslim University, Aligarh, Uttar Pradesh, India in 2000.
3. Completed Bachelor in Science from Dr. B.R. Ambedkar University, Agra in 1997.